In 2025, the landscape of website builders is more competitive—and more complex—than ever. Whether you're a designer, entrepreneur, or small business owner, choosing the right platform can make or break your digital presence. Two popular contenders are Framer and Wix, each offering radically different approaches to building modern websites.

So which one is better for your needs this year? This article compares Framer vs Wix across seven key categories: ease of use, design flexibility, features, SEO capabilities, performance, pricing, and best use cases—so you can make an informed decision.

1. Ease of Use

Wix: Built for Simplicity

Wix has long been known for its drag-and-drop interface. It’s designed for non-technical users who want to get a professional-looking site up and running quickly. Its structured editor lets users easily add elements like text, images, forms, and videos with minimal learning curve.

• Pros:

  • Intuitive editor

  • Helpful onboarding and templates

  • No coding needed

• Cons:

  • Limited layout freedom

  • Can feel restrictive for advanced users

Framer: Visual Power With a Learning Curve

Framer takes a slightly more advanced approach. While still no-code, it gives you more visual design control, animation capability, and layout freedom than Wix. Its UI feels closer to Figma or Webflow, which appeals to designers and developers alike.

• Pros:

  • Precision control over layout

  • Fluid, modern design interface

  • Great for designers transitioning from Figma

• Cons:

  • Slightly steeper learning curve

  • Requires understanding of responsive layout logic

Winner: Wix (for beginners), Framer (for designers and pros)

2. Design Flexibility

Framer: Pixel-Perfect Design Freedom

Framer is all about creative freedom. Every element is customizable, and you’re not locked into grids or blocks. It’s ideal if you want full control over spacing, animations, interactions, and even 3D effects or scroll-triggered elements.

It feels like designing in Figma, but for live websites—what you see is truly what you get.

Wix: Template-Based, With Some Limitations

Wix offers hundreds of templates across industries, but design customization is slightly limited to preserve structural integrity. While it introduced an “Editor X” and Wix Studio for advanced users, the average user still works within predefined constraints.

Winner: Framer

If design flexibility and creative freedom are priorities, Framer is far ahead of Wix in 2025.

3. Features & Integrations

Wix: Feature-Rich and Business-Ready

Wix offers a massive app marketplace with integrations for:

• E-commerce

• Booking systems

• CRM

• Blogging

• Event management

• Multilingual support

This makes it an excellent choice for service businesses, e-commerce, and personal brands needing diverse functionality out of the box.

Framer: Lightweight but Growing

Framer is more focused on design and speed than robust business features. While it supports forms, CMS collections, and simple blog setups, it doesn’t yet offer deep integrations for bookings, advanced e-commerce, or native CRM tools.

However, Framer now supports:

• Custom code embeds

• CMS for dynamic content

• Seamless animations

• Stripe integration (limited)

Winner: Wix
If your site needs deep feature integration (e.g., running a store or taking bookings), Wix is still the stronger platform in this category.

4. SEO Capabilities

Wix: Improved But Still Basic

Historically, Wix had a poor reputation for SEO—but that’s changed. In 2025, Wix now includes:

• SEO setup wizard

• Meta tags, slugs, alt text controls

• Schema markup tools

• 301 redirects

• Automatic sitemaps

It covers all basic SEO needs but still lacks deep control over things like code-level optimization or flexible canonical tags.

Framer: Surprisingly SEO-Friendly

Framer has made major strides in SEO over the last year:

• Clean, fast-loading HTML

• Custom meta tags and open graph controls

• Static site generation (which helps with crawlability and speed)

• Lightweight codebase = faster Core Web Vitals

While Framer is still catching up in terms of plugins or schema tools, its performance-first approach gives it an edge in technical SEO.

Winner: Framer (for speed & technical SEO)
Wix wins on setup ease, but Framer’s performance-first foundation is better for long-term SEO gains.

5. Performance & Site Speed

Framer: Lightning Fast with Static Site Output

Framer publishes websites as static HTML, which means they load incredibly fast. It uses best-in-class hosting and automatically optimizes assets like fonts, images, and code. This makes a huge difference in user experience and Google’s Core Web Vitals scores.

• Built-in CDN (Content Delivery Network)

• Static rendering for every page

• Lightweight front-end

Framer’s minimal code output and no reliance on heavy third-party apps means it’s ideal for high-performance sites.

Wix: Better Than Before, But Still Heavier

Wix has improved its page speed significantly in the last few years. However, because it’s a dynamic platform with a lot of internal scripts and app dependencies, performance can vary.

• Uses proprietary rendering engine

• Often bloated with JavaScript

• Limited control over script loading or optimization

Winner: Framer

If fast-loading pages and great Core Web Vitals matter to you (and they should for SEO and UX), Framer is the clear choice.

6. Pricing Comparison (2025 Update)

Wix Pricing (2025):

• Basic Site: $16/month

• Business & E-Commerce: $27–$49/month

• Enterprise: Custom pricing

• Free Plan: Available (with ads)

Wix’s plans include hosting, templates, support, and app store access. But many features (e.g., multilingual, bookings, premium apps) are locked behind higher-tier plans.

Framer Pricing (2025):

• Free Plan: 1 site, Framer branding

• Mini Plan: $10/month (custom domain)

• Pro Plan: $20/month (more sites, no branding)

• Team Plan: $30+/month (collaboration, CMS access)

Framer offers more affordable entry points with better design power, though you'll need higher tiers for CMS or collaboration features.

Winner: Tie

• Wix wins for feature-to-price ratio (especially for businesses with complex needs)

• Framer wins for affordability, performance, and better design freedom

7. Who Should Use Framer vs. Wix?

Choose Framer if you:

• Are a designer or visual thinker who wants full layout control

• Need a fast, modern, and clean site without bloat

• Want better control over performance and SEO

• Prefer minimalist interfaces and sleek animations

• Are creating portfolios, landing pages, or content-focused websites

Choose Wix if you:

• Are a small business owner looking for quick setup and robust tools

• Need advanced features like booking systems, e-commerce, or CRM

• Prefer a simple, all-in-one solution

• Want a large template library and a lower learning curve

• Plan to scale without hiring a developer or designer

Final Verdict: Which Website Builder Wins in 2025?

There’s no one-size-fits-all answer—but there is a clear guide:

Final Thoughts

The battle between Framer vs Wix in 2025 comes down to your priorities. If you want full creative control, performance, and a modern UI, Framer is the clear winner. If you need business features, plug-and-play templates, or e-commerce, Wix remains a reliable, all-in-one solution.

As website builders continue to evolve, the choice you make today should reflect both your current needs and your future vision.

Need Help Choosing or Building?

At Agility Cycle, we help businesses and creatives choose the right platform—and build stunning, high-performance websites on both Wix and Framer. Whether you're looking for SEO strategy, UX design, or site migration, we’re here to help.

Let’s talk